When I got assigned the task to come up with three concept ideas for a rather extensive project in very short time, I started off with experiencing a classic case of blank page syndrome (which is exactly what it sounds like). Even creativity sometimes needs a little nudge, and for someone who knows the sweet scent of procrastination, time pressure might just be the uncomfortable companion that was needed. I spent most my free minutes contemplating, letting my thoughts go looking for new leads, asking myself the question – if I can do anything, what do I want to do? In the end, my brainstorming session was most fruitful on bike rides and right before falling asleep. In the following paragraphs I will introduce the first two of the three concepts that got shaped in those moments.