#8 – Critical Evaluation of a Master’s Thesis

Evaluate critically a master’s thesis/diploma thesis from your own research area submitted to a foreign or Austrian university/university of applied sciences (no thesis written at FH JOANNEUM).

Chosen Thesis:

Design in the Anthropocene, Broadening Human-Centred Design by Shreya Sood Aalto University

Level of design:

The design of this Master Thesis comply with the general rules of a Master Thesis, where no “design layout” is required or even accepted. In these cases there are sometimes two versions, the official and the designed one, however I could not find another (designed) work within my research. The thesis was written in a serif font for the continuous text as well as for headlines. In my perspective a variation would have been nice, however, it seems like it was restricted to a certain design layout.

Degree of innovation:

Regarding the degree of innovation it can be said, that the topic illustrated in the thesis is very contemporary and future oriented, and thus has a high degree of innovation, as it focus on the improvement of an actual improvement process (how and if people become more sustainable through design, in particular when following the Human Centered Design approach that is well known and accepted). Additionally the starting point was a self study, or reflection on the person’s own process of three projects that were developed during the study year 2020 and its outcomes, followed up by interviews of peers who experienced the same projects. Before this thesis I never came across an applicable example where Auto-ethnography was used as a qualitative research method, which makes it even more innovative speaking for my own experiences, which is of course not comparable to everyone’s.


A big plus for the independency criteria is already the chosen method of self study and faking it I actually picture very difficult. The amount of references added in the bibliography and some spot checks I did, additionally resulted in a high quality of rephrasing and citation.

Outline and structure:

The front page as well as the title page are included and on the correct spot within the thesis. Besides these elements, also the structure is clear and in order. The abstract is before the table of content and is not listed within it. It is only written in English, so the native language (Finnish) is perhaps missing. The table of content gives a clear overview, is numbered, but not linked to the dedicated chapters. After the introduction the topic is introduced, next chapter incorporates the theoretical background, followed by detailed insights in the methodology and findings that can be deduced from this mapped to the Research Questions. Within the next chapter the discussion happens and the content part closes regularly with the discussion. In the end of the structure the list of references and appendix is placed.

The naming of the chapters is very straight forward, sometimes for my personal taste a little to general. Positively to mention is that the graphics within the work show the same illustration style and thus are consistent and standardized.

Degree of communication:

The work was written at the Finnish university Aalto, Helsinki within the program Creative Sustainability. The written language is English, of the level B2 and at some points on the edge to C1, however the writing style is still comprehensible and not too complex in the length of the sentences for example. The content was drew up objectively, but within the introduction where the personal approach for the self study was stated out, the reader could still sympathize with the author on a personal level.

Scope of the work:

In total the thesis encompasses 85 pages, 71 for the actual content (from introduction to end of conclusion). It has a similar scope to the requirements of the Master Thesis we will write. Additionally the pages between the chapters are pro rata balanced.

Orthography and accuracy:

I could not find typos or sloppy mistakes when reading through it, so from my point of view it is of high quality also in this area. However as I am not an English native speaker I would not completely rely on this estimation.


Five pages are dedicated only to the list of references. I would estimate the quantity of resources reasonable to the scope of the thesis. The list consists to approximately one half of scientific papers / articles , one third of internet resources, whereas the rest are books. It has a great variety and the resource spot check was promising in terms of quality too.

Evaluation of a master thesis: Creating Appropriate Trust for Autonomous Vehicles

| Personal evaluation of a Master Thesis submitted to a foreign University, that is dealing with topics in our own research field 

I chose the master thesis by Fredrick Ekman and Mikael Johansson with the title: “Creating Appropriate Trust for Autonomous Vehicles – A framework for HMI design”, as the topic has many overlaps to my research field and intended thesis topic. 

The level of design and first feeling of this thesis is positive. The cover looks attractive, the length of 76 pages (101 in total) and a structure with 9 main chapters gives a solid first impression. A basic point that I can only criticize is the formatting of the text in two columns, which made the reading and navigation through the content difficult.  

The chapters separate the phases of the work in the overview of backgrounds, literature and methodology and practical user testing. Afterwards the framework, the concept development and the validation are documented. It is completed by an example concept and the discussion of the results, including future perspectives. The outline and structure are done well, but still it is not very easy to find specific parts of the methods, unless you studied the structure thoroughly beforehand. 

The introductory part gives a fair overview of the autonomous driving context and the aims and limitations of the work. The thesis states to be limited to the scope of Level 3 automation, which is understandable, as further derivations could be made for Level 4 scenarios. 

I would assess the scope of the work as sufficient. The literature analysis excessively describes the topic of trust, showing a solid understanding of the main and most important aspects of human trust in automation and in autonomous driving. Afterwards it discusses the relevant aspects to build the framework and validates main points. 

Regarding independence and innovation, the authors worked with scientific methods throughout the whole research process of the literature and user testing.  

The user testing was carried out in an interesting way lacking a fully automated vehicle, with a simulation setup using a right-hand drive vehicle to give the left-hand test driver the autonomous ride feeling.  

A novel graph called Optimal Life Cycle of Trust was also created to visualize the change of trust through the user journey. The framework is based on the information gathered from the research, but it sums up the necessary areas of interest regarding trust thoroughly.  

This framework is one of the main results of the thesis and can be helpful for HMI designers. It is probably not a highly innovative solution but gives a solid basis for concept development. An iterative concept development was also done with the use of this framework, that gives as further results three example concepts of new user interfaces. 

The degree of communication is clear, the explanations and concept derivations are understandable. Once the reader has understood the whole methodology and structure of the work, the explanations are comprehensible. 

Regarding orthography and accuracy, the texts were written in an understandable yet scientific form. Abbreviations were explained beforehand, and no grammatical mistakes were found. 

The bibliography is not formatted in the most readable way and misses some source details at a few points, but in general it is thorough and excessive, including many books as well as other media, which appear to be reliable sources. 


Ekman, Fredrick/Johansson, Mikael: Creating appropriate trust for autonomous vehicles. A framework for HMI design. Master Thesis at: Chalmers University of Technology Department of Product and Production Development, Division of Design & Human Factors, Gothenburg, Sweden (2015), 
https://publications.lib.chalmers.se/records/fulltext/226342/226342.pdf (last opened on 29.11.2022) 

_TASK III: Critical Evaluation of a Master’s Thesis

For my review of a Master’s Thesis, I chose the work of Mikel Elias Polzer with the title “Designing Casual Games for Subverting (Hetero-)Normative Attitudes”. I came across this work by researching with the Austria-wide online tool of the FH library.

_Level of design

There was almost no design aspect to it, other than the most basic formatting was done in terms of layout. Structure was done quite okay and there were the occasional pictures and visualisations in it, but they only served the purpose to explain certain points in the thesis. Although the choice of font and typography was done in a very safe way, where nothing can go wrong that easily – from a readability standpoint the forced full justification text is a quite difficult to enjoy whilst reading; so, there is room for improvement on this front. The use of bright red and blue on text looks in the end – mainly just off. It makes certain things look like the rough outline or something, which still needs to be discussed – for me it does not give the impression of being done when text is highlighted red.

_Degree of innovation

The thesis deals with interesting and important topics for our current century, mainly the perception of gender in games – there is only little work done on this field because it is a rather unexplored discipline. To now quantify it by just that parameter would be possible, but not justified. Therefore, I consider this thesis as an innovative piece of scientific work.


It relies heavily on citations, but the experimental and scientific approach of this work would qualify it as a very good independent thesis.

_Outline and structure

Something which struck me a little odd was the fact that the author included a full curriculum vitae on the 4th page. It was straight after the cover and the acknowledgements before the table of contents. I guess it must be some requirement of the university where this thesis was published; yet I do not see the need of giving a detailed look at the person’s life before I read their thesis. Also, on another note, the CV was equipped with the full name, nationality, birthday, and even email address – form a data protection standpoint a problem. Otherwise, was the structure well laid out, you had enough introduction to the upcoming topics, and nothing felt out of place. The ending was merely a quote and had only little conclusion to offer, it ended all rather abruptly. At least the whole PDF was formatted as an interactive file, so you could easily use the in-file links to hop between chapters, sources, and citations.

_Degree of communication

The heavy use of parentheses makes reading and following – on top of very long constructed sentences which could use a break here and there – makes reading this thesis a little bit more challenging. It’s not your everyday easy evening read.

_Scope of the work

The work did not try to get everything under one hat, it clearly decided for one aspect and honed right into this. The author talked about the talking points they wanted and had to and then got straight into experiments which they called ‘semi- quantitative testing’ to get a grasp on the subjective perceptions of various participants.

_Orthography and accuracy

Sometimes poor wording and occasionally spelling mistakes in terms of misplacing commas into words. Besides that, I was not able to locate any graver mistakes. The only thing I would point out is the misuse of the basic hyphen “-“ instead of the classic “–“ en-dash – but that’s more of a style and typography issue which I take a bit personal, otherwise it’s alright.


The literature consists of a huge and vast library of books from different fields, but all coming from a certified scientific aspect. There were also a lot of books which I also already came across in my research or I knew already.


Polzer, Mikel Elias: Designing Casual Games for Subverting (Hetero-)Normative Attitudes. Master’s Thesis, University Vienna, 2017. In: https://utheses.univie.ac.at/detail/42249 (zuletzt aufgerufen am 01.12.2022)

Evalulierung Masterarbeit

Echtzeit. Daten. Haushalt. Die Schlagwörter für meine Masterarbeit stehen fest, jetzt ist die Frage, wie man sie gemeinsam verständlich unter einem Dach kombinieren kann.

Da der nächste Schritt die theoretische Recherche, sowie das Verstehen der technischen Umsetzung sein wird, hab ich bewusst eine Masterarbeit ausgewählt, die folgendes intensiv behandelt.

Masterarbeit von Micha Severin

“Konzeption und Realisierung einer Plattform zur Echtzeit-Netzwerkdatenanalyse” der Fakultät Technik und Informatik der Hochschule für Angewandte Wissenschaften Hamburg, aus dem Jahr 2017


Da bei dieser Arbeit das Design nicht im Vordergrund steht, beinhaltet sie keine visuelle Umsetzung, dennoch ist die Arbeit schlicht, verständlich und ordentlich aufgebaut. Auffällig ist die bewusste Hervorhebung der Quellen durch rote Schriftfarbe.


Der Autor beschreibt in seiner Motivation, das Unternehmensentscheidungen immer mehr auf Datenverarbeitung und -analysen basieren. In einer immer digitaler werdenden Gesellschaft finde ich, vor allem hinsichtlich des Erscheinungsjahr von 2017, ist dies eine sehr innovative Thematik.

Selbstständigkeit & Gliederung und  Struktur.

Die Arbeit beinhaltet einen Autor und ist daher selbstständig verfasst, hinsichtlich Arbeitsweise habe ich allerdings keinen Einblick in den Entstehungsprozess. Durch die Arbeit selbst, zieht sich ein ersichtlicher roter Faden, und sie ist sehr strukturiert aufgebaut. Besonders hervorzuheben sind die Zusammenfassungen am Ende eines Kapitels, in dem der Autor seine Erkenntnisse kurz wiedergibt.

Kommunikationsgrad & Umfang der Arbeit.

Die Arbeit beinhaltet 123 Seiten, das Thema, sowie die Forschungsfrage sind klar und verständlich formuliert und durch einen strukturierten Aufbau der gesamten Arbeit kann man den Forschungsweg klar nachvollziehen, wodurch die Arbeit in Kommunikation und Umfang ordentlich ausgearbeitet ist.

Orthographie sowie Sorgfalt und Genauigkeit.

Sachlich und professionelle Formulierungen, sowie die Verwendung von Fachjargon spiegeln Professionalität und Sachlichkeit wieder. Die Arbeit wurde sorgfältig gelayouted, sowie auf Rechtschreibfehler überprüft, folglich sind keine Auffälligkeiten zu finden.


Sechs Seiten der Arbeit sind reines Literaturverzeichnis, welches representative Quellen aus der Informatikbranche aufweisen. Die angegebenen Zitationen mit Onlinezugang, sind ebenfalls von vertrauenswürdigen und professionellen Herausgeber:innen, wodurch die Arbeit einen thematischen und hochwertigen Content aufweist.

Critical Evaluation of a master’s thesis

Designing Future-Friendly Content: Modeling production data for industrial applications by domain experts

By Diana Solkazian

Level of design

The layout was designed according to the guidelines of the FH in Salzburg, therefore it is in Times New Roman with consistent spacing and has a serious look.

Degree of innovation

The thesis is about the development of an engineering tool integrated in an international software platform from the Austrian company Copa-Data. Different methods were compared and analyzed and UCEID was used in the end. User tests and the development of high-fidelity prototypes was another part of the work.


The work is autonomous and in cooperation with Copa-Data. The author wasn’t just highlighting the progress and the results of the thesis, but also included unexpected events occurred during the usability tests. Which also gave her valuable learnings because she did remote tests for the first time. These are also little details that show that the work was developed independently.

Outline and structure

The table of content is well structured and gives a great overview over the thesis. The structure is very clear and logical, and each chapter ends with a summary. The author added a list of figures, that gives deeper insights especially to designers who want to take a quick look at the documentation of the project without the theoretical research. She used an appendix for all other relevant prototypes, the survey and the link to the figma prototype.

Degree of communication

Diana has a very accurate literary expression, and her writing style is at a very high level. This makes her work even more sophisticated. She presents a theoretical background and has a clear understanding of the topic. The author uses many references to other sources and breaks down the complexity of the work in many interesting smaller paragraphs. This makes it very easy and fascinating to read. She was very thorough, and her thesis gives a great example of the structure, terminology, and case study of a master’s thesis. She could have shown more of the product or the documentation, but this was probably not possible because of privacy reasons.

Scope of the work

The UCEID framework was the basis of her methodology. She also used a user-centered approach and the ecological interface design to develop the new interface. The results are based on user testing and a survey. Concluding there is a good variety of theoretical background and methods being used.

Orthography and accuracy

I couldn’t find any errors or misspelling in the thesis. She has a very deliberate way of expressing herself that guides the reader through her work.


When you look through the resources you see that Diana researched in detail about the different topics. There are many online sources, but also books found on google books and scientific sites. The sources are comprehensive and correctly cited. 

Solkazian, Diana: Designing Future-Friendly Content: Modeling production data for industrial applications by domain experts. Mag. -Arb. FH Salzburg. Salzburg 2021.

ProMa – Bewertung einer Arbeit

Für die Analyse habe ich die Arbeit „A Seeing Place – Connecting Physical and Virtual Spaces” von Josef Wideström herangenommen von der Chalmers University of Technology. Die Arbeit handelt von der Metapher der Bühne um die virtuelle und physische Welt zu verbinden.

Betrachtet wird die Arbeit unter folgenden Kriterien:

Level of design

Das Design ist minimalistisch Gehalten. Es gibt einen klaren Satzspiegel und vereinzelte Grafiken und Fotos.

Degree of innovation & Independence

Im theoretischen Teil wird das Thema aus sehr vielen Aspekten beleuchtet und sowohl in seinen kleinsten Bestandteil bis hin zu größeren Zusammenhängen betrachtet. Im praktische Teil werden Beobachtungen aus Fallstudien im Bereich Design, Ausstellungsdesign und Architektur analysiert, um daraus Modelle für eine Theorie zu entwickeln.

Die Arbeit basiert auf jahrelanger Recherche (2005-2019) von Seiten des Autors und trägt somit sehr viel Wissen zusammen.

Outline and structure

Die Struktur ist gut gemacht, und wird mir für die Masterarbeit als Inspiration

dienen. Sie ist im richtigen Maß feingliedrig.  Besonders gut gefällt mir, dass im ersten Teil der Umfang, die Hypothese, in welchen einzelnen Schritten diese untersucht wird und der Stand der Wissenschaft, in einzelnen Kapitel behandelt wird.

In einem eigenen Kapitel wird sehr umfassen auf die Methode eingegangen, bevor der eigentliche Inhalt startet.

Degree of communication

Die Sprache ist klar und verständlich und bewegt sich trotzdem auf einem sehr hohen Niveau. Teilweise gibt es sehr lange Textpassagen, die durch Unterüberschriften besser gegliedert wären.

Scope of the work

Um die Zusammenhänge von räumlichen Aspekten zu finden, werden viele Unterschiedliche Gebiete genauer untersucht von konkreten Design Problemen bis zu philosophischen Ansätzen von Konzept Raum.

Orthography and accuracy

Die Arbeit ist auf Englisch verfasst. So weit wären mir keine Rechtschreibfehler aufgefallen. Hin und wieder wird im Text „ich“ oder „wir“ verwendet.


Das Literaturverzeichnis umfasst 7 Seiten. Die Quellen stammen aus den Jahren 1932 bis 2019. Der Großteil davon sind Bücher.

Analysis of a Master Thesis: Gamification in Tourism – A Design Thinking Approach to Memorable Experience Design.

For this exercise, a master thesis written by Rolf Oftedal, Markus Hasler Sveen & Kristian Listou Riksheim for the school of economics and business at the Norwegian University of Life Sciences was analysed. The paper was written in 2021, so it is quite current (it mentions the pandemic) and its title is “Gamification in Tourism – A Design Thinking Approach to Memorable Experience Design”.

Level of design

The design is quite simple. It certainly shows the formality of the subject and the document, but it can look a bit sloppy when it comes to displaying images.

In terms of text and font sizes, it is a very good design. Differentiating between the different sections is easy at a glance thanks to the separations. 

It could have been more pleasant if more images or graphics had been used to show the content quickly and visually.

Degree of innovation

The topic of tourism and gamification is quite common. Many designers are using these concepts as a way of addressing users. This may make the topic not very innovative, but it still has a lot to be explored and is seeing its peak with the emergence of COVID-19. Many tourism companies are considering gamification as a means of reaching the public again.


The project appears to have been carried out independently. It is true that it is done by a group of three people, but the analyses of each example and all the details of the project are their own conclusions.

Outline and structure

The presented structure is very well organised and gives you important data at a first glance thanks to the abstract divided into background, purpose, method and findings. With only one page it gives you a clear and straightforward summary. 

The organisation is progressive and takes you from theoretical beginnings to a practical end with many results. At no point is any content shown that has not been explained before, which makes the reading a very simple task. The authors follow the chosen study method throughout: Empathise, Define, Ideation & Prototyping and Testing & Iteration.

Degree of communication

Referring back to the previous point, it is very easy to read as the more complex terms are explained throughout. 

Moreover, as it is a project carried out by different authors from different disciplines, the content is very complete and the explanations are simplified as much as possible.

Scope of the work

It is a very comprehensive project with three authors coming from different fields. This ensures that the content covers everything that is needed. 

It may be a project that individually could be considered too much work, but as a team and with a good organisation, an exemplary result can be achieved.

Orthography and accuracy

Spelling is correct, and accuracy is exemplary. Information from different backgrounds is visible, making it a comprehensive work.


The document is correctly cited and has an extensive bibliography (more than four pages). It is true that at a quick glance it is difficult to see the points cited as there are no footnotes, but they still include a correct citation type.

Oftedal, R; Hasler, M; Listou, K. “Gamification in Tourism – A Design Thinking Approach to Memorable Experience Design.“ Master’s Thesis, Norwegian University of Life Sciences, 2021. https://bit.ly/3XMGNnB

Kritische Bewertung einer Masterarbeit


Im Rahmen der Lehrveranstaltung “Proseminar Master’s Thesis” sollte eine Masterarbeit, welche a) zum eigenen Thema passt und b) an einer anderen Universität verfasst wurde, analysiert und bewertet werden. Da sich meine eigene Masterarbeit thematisch im Bereich User Interface & User Experience Design von Apps im Gesundheitssektor (konkret: Gestational Diabetes Mellitus [“Schwangerschaftsdiabetes”]) bewegen wird, habe ich meine Suche daran ausgerichtet. Nachdem meine Suche im OBV keine zufriedenstellenden Ergebnisse bot, wurde ich schließlich bei Google fündig.

Bewertete Masterarbeit:

Idsø, Nanfrid: Mobile Application to Improve Self-Management in Type 1 Diabetes. Ungedr. Diss. University of Bergen. Bergen 2021

Aufgerufen am 30.11.2022 unter: https://bora.uib.no/bora-xmlui/bitstream/handle/11250/2762435/Master_Thesis_15_06_2021.pdf?sequence=1&isAllowed=y


Die Gestaltungshöhe ist meiner Meinung nach in Ordnung, aber etwas lieblos – Hat man keine hohen Ansprüche an Layout und Design, ist die einfache und sehr standardmäßige Gestaltung der Arbeit durchaus zufriedenstellend.

Für Überschriften und Fließtext wurde eine gut leserliche Serifenschrift verwendet, der Zeilenabstand ist jedoch relativ gering, wodurch die Leserlichkeit wiederum beeinträchtigt wird. Die Schriftgrößen sind in meinen Augen gut gewählt und auch das Seitenlayout wirkt dank relativ viel Weißraum nicht überladen. Auf andere Farben als Schwarz und Weiß wurde verzichtet.

Alles in allem also absolut solide. Als Studierende aus dem Kreativ- und Designbereich würde ich jedoch meinen: Da ist noch Luft nach oben.


Den Innovationsgrad der Arbeit kann man sowohl aus thematischer, als auch aus umsetzungstechnischer Sicht bewerten.

Thematisch kann ich lediglich eine Laien-Schätzung abgeben: Da Smartphones und digitale Anwendungen immer stärker im Gesundheitsbereich Anwendung finden, bin ich der Meinung, dass die Arbeit grundsätzlich am Zahn der Zeit ist. Für eine konkrete Einschätzung habe ich (noch) zu wenig Hintergrundwissen zum wissenschaftlichen Stand von mobilen Anwendungen zur Unterstützung von Diabetes-Selbstmanagement. Jedoch gibt es bereits zig Anwendungen für Diabetes Typ 1 Patient*innen auf dem Markt, weshalb der thematische Innovationsgrad auf mich mäßig wirkt (6/10).

Aus Sicht der Umsetzung liegt meine Bewertung ebenfalls im mittelmäßigen Bereich. Der*Die Autor*in griff zu gängigen Methoden und Tools wie beispielsweise dem User-Centered-Design Prozess, Personas oder einem Cognitive Walkthrough. Dies ist nicht negativ gemeint, da gängige Methoden wie diese sich nicht umsonst bewährt haben und ich selbst plane, auf ähnliche Tools zurück zu greifen.


Der*Die Verfasser*in arbeitet in einem umfangreichen Theorieteil sowohl medizinische als auch projektrelevante Grundlagen auf. Daraus schließe ich, dass er*sie sich intensiv mit der Thematik auseinandergesetzt hat und eine gute Basis für eine selbstständige und fundierte Umsetzung des Praxisprojektes geschaffen hat. Dieses Praxisprojekt – ein Prototyp einer App – wurde in Zusammenarbeit mit einer Studienkollegin entwickelt und evaluiert, welche jedoch nicht (Co-)Autorin der Masterarbeit war, wie ich herausfand. In der Danksagung wird erwähnt, dass ebendiese Kollegin eine große Motivatorin und helfende Hand desder eigentlichen Verfassers*Verfasserin war. Daher gehe ich grundsätzlich von einer hohen Selbstständigkeit aus, frage mich aber, ob die Arbeitsleistung ohne fremde Hilfe hätte erbracht werden können.

Gliederung und Struktur

Die Gliederung der Arbeit finde ich sehr gut und logisch gelöst. Es sind alle “Standard-Kapitel” (z.B. Abstract, Abbildungsverzeichnis, Tabellenverzeichnis, Quellenverzeichnis, etc.) vorhanden und auch sonst wurde ein klarer Faden durchgezogen. Nach der Einführung kommen Theorie, Literaturanalyse und Methodik, gefolgt von der praktischen Umsetzung des Projektes und der abschließenden Diskussion. Alle Kapitel sind nummeriert und es gibt drei Hierarchie-Ebenen – nicht zu viel und nicht zu wenig, wie ich finde.


Die Arbeit wurde an einer norwegischen Universität verfasst, in englischer Sprache. Der Text liest sich flüssig und ist mit einem B2 (oder höher) Sprachniveau sehr gut verständlich. Informelle Ausdrücke wie “I” oder “my” kommen äußerst selten vor. Viel eher wird das Passiv verwendet, was dem formellen, wissenschaftlichen Stil einer Masterarbeit viel mehr entspricht.

Umfang der Arbeit

Insgesamt umfasst die Arbeit 109 Seiten, davon bilden 76 Seiten den Kern. Die einzelnen Kapitel sind – die Seitenanzahl betreffend – untereinander einigermaßen ausgewogen. Damit liegt der Umfang meiner Meinung nach im Normalbereich und ist bei einem Standard-Layout mit geschätzten 12pt. Schriftgröße gut getroffen.

Orthographie sowie Sorgfalt und Genauigkeit

An manchen Stellen wird im Text deutlich, dass es sich bei dem*der Verfasser*in vermutlich nicht um eine*n Native Speaker handelt, jedoch konnten beim Überfliegen der Thesis keine groben Fehler in Rechtschreibung oder Grammatik festgestellt werden.

Im Bezug auf Genauigkeit und Sorgfalt ließ sich eine durchdachte und sorgfältige Arbeitsweise feststellen. Da und dort gibt es kleine Abstriche, wenn beispielsweise eine Konkurrenzanalyse lediglich aus sechs Bulletpoints und wenigen Stichworten besteht. Dies macht es für den*die Leser*in schwer, die Schlussfolgerungen des*der Autors*Autorin nachvollziehen zu können. Zudem werden manche Begrifflichkeiten, Methoden oder Modelle nur kurz erklärt, wobei es oftmals etwas mehr Tiefgang benötigt hätte. Trotzdem erhält man als Leser*in relevante Inhalte in angemessener Dosis. Dies mag eventuell an der englischen Sprache liegen, da es dabei oft weniger Worte bedarf als im Deutschen.


Der*Die Verfasser*in gab 41 Quellen in seiner*ihrer Arbeit an. Das kommt mir für eine Arbeit im Umfang von 76 Seiten etwas gering vor. Wenn man jedoch bedenkt, dass ein großer Teil davon dem selbst entwickelten Projekt gewidmet ist, ist es wiederum nachvollziehbar. Auffällig ist, dass viele Internetquellen verwendet wurden, was als zweifelhaft bewertet werden kann. Bezüglich der Zitierweise lassen das Quellenverzeichnis und die Angaben im Text auf IEEE schließen.

Critical Evaluation of a master’s thesis

I analyzed master’s thesis by Yao Guo with the title „The Mapping Between Interactive Art and Classical Rhetoric: An Analogy Approach“. He has studied on university of art Linz in the institute „Interface Cultures“. In the thesis, the author first gives an overview about the history of rhetoric and the main characteristics of it and further tries to find similarities in interactive art.

Level of design

The thesis’ design looks like the classical design of most theses. The author used simple justified text, which sometimes is separated with images. But since the design is really simple, it is also easy to follow and you can really focus on the content. But just from the look of it, you would not think that this is a thesis of a art/design student.

Degree of innovation

In my opinion, the topic is very innovative. The author states in the beginning of the master’s thesis that the topic has not been addressed before and as I also stated in the beginning, I have not heard of something similar as well. Also through research on this topic I have not found a comparable work.


Focussing on the feeling I had when reading the text, I thought that he wrote the thesis independently. Especially in the chapter, where he tries to find similarities between the elements of rhetoric and interactive art, you get the feeling that he really understood what he was doing in order to be able to find those similarities. He also analyzes his artistic work that he did in the past and tries to find out which characteristics of rhetoric where more prominent than the others. As a last step, he also creates a diagram to analyze other art pieces. But, unfortunately I cannot be sure if everything written in the statements are correct, because there are a lot of sections, where no citations are used at all. Also, there where a few passages that were formatted like literal quotes but missed a citation, so I was not sure if that was something he thought or if it was a quote from another person.

Outline and structure

In my opinion, the structure made sense. He started with giving an introduction to rhetoric and outlined its main characteristics. Then, he states analogies between interactive art and rhetoric and uses artworks from other artists as examples. After that he analyzes a few of his own projects and evaluates how present those rhetoric elements in his work are. After that he visualizes a diagram on how to rate the presence of rhetoric elements in media art pieces. Each of the chapters was building on the previous one so overall the structure was great.

Degree of communication

As I will also mention later, the thesis unfortunately has a lot of spelling mistakes, which made it a bit hard for me to always understand what he wrote about. Occasionally image and tables where used to create a better understanding of the topic, which I appreciated.

Scope of the work

The scope of work is okay for a master’s thesis. With 56 pages, the thesis is not very long but it gives a good overview of the topic, although I think there is also a lot of potential to dive even deeper into the topic.

Orthography and accuracy

Unfortunately, I found a lot of spelling mistakes. Some of them where words that did not fit in the sentence, other ones where words that should not been there at all. There where also some minor mistakes, like the left out space and some singular/plural mistakes. Sometimes it was necessary for me to read a sentence or paragraph twice in order to understand what it was really about. In the chapter where he analyzes his own work, he mostly writes in first person (he writes about the artist) but then switches to the first person to explain his intentions while working on the project, which was a bit confusing for me. In general, unfortunately the thesis was not easy to read for me.


He mainly used books as literature which are a mixture out of older and newer ones. The bibliography contains also a view web resources, unfortunately there is no link to the websites included. As I mentioned before, in the thesis there where passages which missed a quotations, so some statements are not traceable. He also used Wikipedia as a resource for at least two times but did not include it in the bibliography.


Guo, Yao: The Mapping Between Interactive Art and Classical Rhetoric. An Analogy Approach (2016). In: https://phaidra.kunstuni-linz.at/detail/o:1433#?q=Yao%20Duo&page=1&pagesize=10 (zuletzt aufgerufen am 30. 11. 2022)

Evaluation of Master Thesis

Technology as bridge between health professionals and patients.

Author: Julia Neunteufel
University: Paris Lodron Universität Slazburg


Level of design

The design is a bit basic and poor. It looks like a very technological and scientific thesis but the author didn’t take the opportunity to play with design options. Once said that the overall structure of the content is very clear and clean, which makes the thesis perfectly readable and manageable.

Degree of innovation

The thesis seems to dig very deep into innovative procedures related to a human-centered approach to treating the topic of eHealth and mHealth. She mentions also design thinking processes that aren’t usually connected to the eHealth topics when approached by the scientific community. I think she really tries to link the coldest side of medical and technological topics and human psychology. Therefore I think this work might not be innovative when choosing the processes to go through but it is innovative in the way she connects human behaviour and emotions to a very well-known scientific topic.


The author uses many resources which help her by providing valuable information but she is the only one involved in the development of the master thesis. – Of course, supervised by her tutor. I think she makes a very good design process on her own, using different tools to reach her final goal.

Outline and structure

As I already mentioned in the design section, the master’s thesis is an extensive work structured in different parts in a clean and clear way. It is very easy to find specific parts or chapters thanks to its good organization in the index and she structures it in a very organic way according to the design process, helping the reader from the beginning to create a complete idea of what a research paper like this one entails.

Degree of communication

The author offers clear and fluent communication throughout the entire work. In some parts where the use of more technical words is required, she manages to make the content equally understandable and accessible to the reader, without avoiding the use of appropriate terminology.

In other sections, she uses a much more concise and shorter style, in a more schematic format, but which also helps to understand other types of material and always in an organic way. I think he knows how to adapt his writing style very well to the context he is developing at the time, and he manages to make this subject, which at times may not be very attractive, seem accessible and interesting to many types of audiences.

Scope of the work

The work focuses on how technology can serve as a link between patients and medical professionals. Under this title, she focuses on topics related to human behavior, technological tools commonly used in medical practices (focusing especially on cardiology), eHealth, and mHealth, as cutting-edge examples of technology designed already taking into account the human-centered approach.

Orthography and accuracy

She writes the work in English. As far as I’ve read, I haven’t found any major spelling mistakes. It is obvious that English it’s not her mother tongue because the vocabulary she uses tends to be simpler than other papers or works from authors whose mother tongue is English. It’s still very well written and there is also usage of specific terminology, giving the text a scientific accuracy about the topics she is dealing with.


She uses many references both from books and scientific papers on the various topics she deals with, as well as from web pages where statistics from previous medical and psychological studies over the years can be found, medical and psychology journals, and articles related to human-centered design and the development of the user experience in the medical field.