#6 What makes a fashion brand sustainable?


Let’s face it, the fashion industry is one of the dirtiest we have on this planet. It wastes water, it pollutes the air and oceans and is responsible for 2,1 billion tons of CO2 per year.

Luckily, producing clothes more responsibly isn’t just a trend anymore but became a strong movement over the last few years. Due to growing awareness, the demand for fair and ecological garments as well as the market expanded to a great amount. A term that often occurs in that context is SLOW FASHION.

But what exactly does slow fashion mean?

“Made from high quality, sustainable materials. Often in smaller (local) stores rather than huge chain enterprises. Locally sourced, produced and sold garments. Few, specific styles per collection, which are released twice or maximum three times per year.”
The following graphic compares slow fashion with fast fashion.

Besides from the slow fashion aspects, there are 6 criteria that sum up what makes a fashion brand sustainable.

  1. 1. Natural and biodegradable fabrics
  2. 2. Plasticfree / recycled packaging
  3. 3. Natural dyeing methods
  4. 4. Green energy and low resource consumption
  5. 5. Fair production
  6. 6. Carbon neutrality

REFERENCES

https://www.thegoodtrade.com/features/fair-trade-clothing

https://sanvt.com/journal/what-makes-a-fashion-brand-sustainable/

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