These types of design are known as Dark Patterns, I will not go into further detail with them because my classmate Ana Mitterhauser is doing her research specifically about them. So, we go directly to show some of these applied to our specific topic:
This is the most common, it is a type of manipulation in which the design put the visual focus in the button “Accept all”, forgetting the rest of the options given. This can be done either by the use of color, size, font…
- Fandom: In this case the “OK” option is more prominent and guides the user’s eyes. In addition, shading the rest of the page inclines the user to that option since they believe that if they do not accept they will not be able to access the content.
- The guardian: As in the previous case, the background darkens and blurs slanting the user. In this case the option of not accepting cookies differs more clearly with a different font (in lower case), without color highlight and placed in a corner of the page while the other option is in the center.
Perhaps the best known, it is directly the design that takes care of deceiving users to share all their personal data. Despite being regulated by law in this type of patterns there is no clear output for the user to not accept or modify the data policy.
- Twitter: Informs you that cookies are used, but there is no option to adjust preferences, nor to give your explicit consent. Closing the cookie window on the top right button will be interpreted by the website as having accepted your policy.
- Speisekarte: In this case it is not only an initial aesthetic manipulation, but if the user clicks “Learn more” hundreds of different selection options appear in which he has to cycle one by one. It doesn’t sound a very interesting plan. Furthermore, the “reject all” button is virtually invisible for the user to continue with their initial decision.
Once you have the habit of rejecting cookies by default, you are more receptive to finding many cases of questionable practices on the internet that do not seem to make life easier for the user but for the business behind the page. In fact, they succeed, and for many users, trading privacy is an acceptable cost for all the wonderful benefits that all those giants provide for nothing. However, not everything is negative, we can do something to change it and improve people’s lives, not only with regulations that protect the user but with UX/UI designers who design with the user in mind and create a relationship of security and trust between the brand and the user. We have in our hand the possibility of generating a more ethical and transparent design. In the next post I will give you examples and tips of how to do it.
That’s all for today, have you found any of these examples in your day to day? I’m sure now that you know you won’t be able to stop seeing them!
References and literature: